市场营销决策模拟教学软件（英文版）

一．Market background

The companies participating in the simulation are the companies that produce and sell home electronic entertainment products. The sales volume of the company is almost the same as that of its competitors. With the growth of the product market in the industry, the competition is becoming more and more fierce. In order to win the competition, it is necessary to make a positive marketing plan and adjust the marketing strategy.

The company's operation includes three regions, namely; the eastern region, the central region and the western region. The company has factories in each region. Each factory can generate all the company's products and distribute them to warehouses around the regions.

二．Company background

The company is one of the largest companies. It was founded in 2010. Positioning consumer electronics industry. Since the company's establishment, it has aimed to create maximum value for customers. The founders aim to create a better environment, to show their talents in production and marketing, and to explore new product ideas. The company has now developed into a consumer electronic equipment company integrating scientific research, design, development, production, sales and operation. Its business covers the whole country.

The company has a professional team of young sales and maintenance. In the past few years, the company's sales and competitors have remained roughly the same. With the growth of the product market share, the industry competition has become increasingly fierce. In order to cope with the competition and compete with other competitors, they have adopted an active marketing plan and adjusts its marketing strategies when needed.

The company has factories and marketing centers in three regions. Each factory can produce all the three products and distribute the products to regional company warehouses. The products will be stored in these warehouses before distributing to the retail stores.

After several years of business operation, the sales and profits of the company have been growing steadily. In the beginning, the products were sold by agents. After 2011, the company began to hire its own sales staff to replace the agents. In 2013, the products were all sold by their own sales staff.

At present, the company is in the growth stage of entrepreneurship, and must remove some obstacles. Although the business situation is better in recent years. However, with the continuous changes of the market and the increasing competition, the company's long-term goal is not clear yet, therefore an initiative marketing the plan is extremely important.

市场营销决策模拟教学软件（英文版）

introduction介绍